Company Profile & Philosophy

We offer a no nonsense approach to what is a complex and vitally important area of for any commercial business. With our extensive design and marketing experience we will customize your website to suit the needs of your customers. We will look closely at how best to convey the essence of your business, the most appropriate layout of the site, ease of navigation, usage of and balance between graphics and text and even the quality and style of language and expression used. In other words, we won't just give you a site based on simple, common templates which is what the average web design company will offer you, thus making your site unimpressive and similar to many others on the Web. We use the latest design software and are meticulous in our crafting of a site in order to ensure its marketability to the most important and appropriate search engines. Thus your site can have the opportunity to enjoy a far greater audience than many other sites and with almost 1 billion people worldwide now connected to the Internet, that's some audience!

We do not believe in being technically clever just for the sake of it. Rationality of purpose for a client's site is always uppermost in our minds. Sites utilising frames, for example, may look a little more impressive but do not register as well on some of the key search engines and can be difficult to log in a browser's Favourites list or Bookmarks folder (eg. Netscape). Complexity may be initially impressive perhaps, but can and often times do cause pages to load more slowly risking a potential customer 'clicking away' onto another site in preference to yours. We only use such devices in sites where they have an important, functional role to play relative to the product/service being marketed.

To summarise, our basic company philosophy is to create the kind of website that most businesses want .... easy to find, stylish and appealing, quick loading, easy to navigate and easy to buy from.

Take a look at our client portfolio page listing just a few of the websites we've created and judge for yourself if the style and quality of our work is appropriate to your needs.


Please Contact us if you would like to discuss how Norcraft Design can help develop your solution.
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