|| Company Profile & Philosophy
We offer a no nonsense approach to what is a complex and vitally important
area of for any commercial business. With our extensive design and marketing
experience we will customize your website to suit the needs of your customers.
We will look closely at how best to convey the essence of your business,
the most appropriate layout of the site, ease of navigation, usage of and
balance between graphics and text and even the quality and style of language
and expression used. In other words, we won't just give you a site based
on simple, common templates which is what the average web design company
will offer you, thus making your site unimpressive and similar to many others
on the Web. We use the latest design software and are meticulous in our
crafting of a site in order to ensure its marketability to the most important
and appropriate search engines. Thus your site can have the opportunity
to enjoy a far greater audience than many other sites and with almost 1
billion people worldwide now connected to the Internet, that's some audience!
We do not believe in being technically clever just for the sake of it. Rationality
of purpose for a client's site is always uppermost in our minds. Sites utilising
frames, for example, may look a little more impressive but do not register
as well on some of the key search engines and can be difficult to log in
a browser's Favourites list or Bookmarks folder (eg. Netscape). Complexity
may be initially impressive perhaps, but can and often times do cause pages
to load more slowly risking a potential customer 'clicking away' onto another
site in preference to yours. We only use such devices in sites where they
have an important, functional role to play relative to the product/service
To summarise, our basic company philosophy is to create the kind of website
that most businesses want .... easy to find, stylish and appealing, quick
loading, easy to navigate and easy to buy from.
Take a look at our client portfolio page listing just a few of the websites
we've created and judge for yourself if the style and quality of our work
is appropriate to your needs.